How to do a trade show: what full service means
13th October 2021

If you’re a large company approaching a trade show, you’re probably blessed with the budget and resources to have dedicated stand-builders, graphic designers, a media relations team and marketing people to take care of everything – from designing the theme and visitor experience to ordering the carpet. For many small and medium-sized businesses however, there is not enough internal resource to project-manage all the requirements, let alone perform the plethora of tasks that ensure a return on investment (booking your stand is by far the easiest part!).

That’s where Propel Technology can help. We recently supported Amsterdam-based driving simulator specialist, Cruden, at the Driving Simulator Conference in Munich, undertaking the following:

Liaison with show organisers: sole contact with show organisers, booked stand, explored and booked sponsorship packages, arranged passes for all attending staff, signed up Cruden experts to speaker sessions, supplied website entry and basic marketing material.

Arranged stand elements: designed and produced artwork for backdrop, liaised with suppliers of technical equipment and arranged delivery to the stand, ordered additional power requirement…and carpet!

Video: Produced a demo video (over the weekend before the event!) comparing two systems, in house style; uploaded to You Tube and promoted.

Advertising: booked and created artwork for full page advert in the official showguide.

Press release and customer newsletter: Wrote pre-event press release and distributed to the specialist automotive and testing media; uploaded to the website and as an e-shot to our maintained contacts lists.

Social media: Posted before, during and after the event, raising awareness of the technologies on show.